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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions (Q130-Q135):

NEW QUESTION # 130
What is the primary role of a data view in Adobe CJA reports?
Response:

A. Defining and organizing reporting components
B. Real-time event monitoring
C. Campaign execution management
D. Data storage and retention

Answer: A

NEW QUESTION # 131
Which elements must be configured when building a report for sales performance across regions?
(Select two.)
Response:

A. Campaign Priority Assignment
B. Data Processing Rules
C. Sales Metrics
D. Regional Dimension Filters

Answer: C,D

NEW QUESTION # 132
A customer visits a website from a paid social campaign on March 13th. On April 18th, the same customer visits the site again after using a search engine to find the website and adds some items to their cart. The customer finally completes their purchase on April 20th after clicking a paid search add to get to the website.
When an analyst looks at channel attribution for this order, they see organic search and paid search both getting credit for the order. They are using an Inverse-J attribution model with a 30-day lookback window.
Why are only paid search and organic search getting credit for the order?
Response:

A. The attribution model gives more credit to early touches
B. The attribution model prioritizes paid channels over organic
C. The attribution model gives more credit to later touches
D. The lookback window for the orders is too short

Answer: D

NEW QUESTION # 133
You have been asked to build a project showing website KPIs for your client, a large retail pet supply company. Which metrics should be included as Key Performance Indicators for online retailers?
Response:

A. Email Sends, Video Views, Bounce Rate
B. Orders, Revenue, Cart Additions
C. Clickthrough Rate, Form Submissions, Ad Impressions
D. Bounce Rate, Page Velocity, Time on Site

Answer: B

NEW QUESTION # 134
At Company A, you are directed to reorganize projects and use subfolders to further group associated Workspaces. What is the maximum number of subfolder levels in a single folder within Customer Journey Analytics Projects folder management system?
Response:

A. 50 subfolders
B. 5 subfolders
C. 100 subfolders
D. 10 subfolders

Answer: D

NEW QUESTION # 135
......

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